B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.B2B marketers can serve the buyer

Mark Donnigan: It's going wonderful, Ben. I am so delighted to be here on your program.Ben: Definitely. We enjoy to have you on the show. Particularly provided the value and also the urgency of the subject we're going to be dealing with over the course of this discussion too, which is one that I think is actually under-discussed. One that might oth

Mark Donnigan Marketing Consultant: Your target market no more wants you to get their focus-- they want you to make it.This indicates lead generation techniques need to be overhauled throughout the industry to much better satisfy the demands of target audience.The initial step in this development is to develop engaging material, and also the second

Mark Donnigan constructs disruptive ingenious startups. Mark's superpower is architecting go-to-market plans and marketing movements that drive real organization outcomes for technical and product-centric creators. Mark's development and market development experience covers 20 years as a transformative B2B marketing and magnate, driving need, brand